How to Find Your Founding Values

One of the most fun (and philosophical) parts of starting your own organization is finding your founding values. Today, entrepreneurship is easier than ever, cooler than ever, more valued than ever. As a result, I think that many people are jumping in without any real sense of why. Why is the most important part. The value discovery process I’m going to outline is relevant to anyone starting a company. However, I think it is particularly relevant to the PhD to CEO for a few reasons: »